


The 7Cs of Communication was first coined by Scott M. We’ll briefly cover both below: The 7Cs of Effective Communication Alternative Communication Principles Competitors Are UsingĪlong with the Pyramid Principle, there are other concepts competitors may be using - the 7 C’s of communication and the Iceberg Principle. Executives are often top-down thinkers who appreciate a direct approach, which is why the Pyramid Principle works so well. It sounds simple, but using the Pyramid Principle allows you to maximize your time and effectiveness by utilizing a top-down communication style. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. The idea is to start with your main idea, and then use logically grouped arguments to support your position. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. The point of all this is to cut through the noise and use clear and understandable language. Begin with the conclusion, followed by your main points then lastly, facts and data to support your argument. The pyramid principle suggests beginning with the end and working your way to the beginning. It’s applicable not only in the executive scene but also whenever crafting a persuasive argument. It was created by Barbara Minto while at McKinsey in the 1970s. The Pyramid Principle, also known as the Minto Principle, is a concept in communication that follows an inverted pyramid approach.
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How to Apply the Pyramid Principle to Pitching Ideas.What Are the Three Rules of Building a Pyramid Draft?.Whether you’re writing an email or pitch deck for your startup, or having a face-to-face conversation, controlling the sequence of your ideas is the most powerful tool you have to get what you are asking for. Your job is to cut through all the noise and make sure your message gets across as quickly and effectively as possible. They get hundreds of emails, calls, and messages every day. It’s a noisy world, and the people whose attention you’re trying to grab are busy.
